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Local SEO Playbook

How to Verify Your Google Business Profile

A step-by-step best practice guide to getting your Google Business verification video approved — ideally on the first try.

5 recording steps30 sec – 2 min videoOne continuous take
  1. 01

    Prepare Before You Hit “Record”

    Do not start the video until everything is ready.

    Have visible and ready:

    • Permanent signage (logo + business name)
    • Access to the location (keys, keypad, badge, etc.)
    • Branded materials (business cards, invoices, uniforms, vehicle wrap)
    • Tools or workspace relevant to your business

    If signage is missing or temporary → high failure rate.

  2. 02

    Start Outside (Location Proof)

    Begin recording outside the building.

    Show clearly:

    • Street sign or nearby landmark
    • Building exterior
    • Business sign with the exact business name as listed on GBP

    Say nothing unless prompted — Google does not require narration.

    This proves the business is real and physically located there.

  3. 03

    Enter the Premises (Access Proof)

    Without stopping the video:

    • Unlock the door
    • Use a keypad
    • Swipe a badge
    • Open a private office

    Do NOT cut, pause, or edit the video.

    This proves you control the location.

  4. 04

    Show the Interior (Legitimacy Proof)

    Inside the business, slowly show:

    • Workstations or office setup
    • Tools or equipment used for the business
    • POS system, computer logged into business software, or scheduling system
    • Staff area (if applicable)

    The interior should match the business category (e.g., marketing office ≠ warehouse).

  5. 05

    Prove Ownership / Authority

    End the video by showing one or more of the following:

    • Business license displayed
    • Utility bill or lease with business name (if visible)
    • Branded invoices or contracts
    • Company email address logged into a device
    • Vehicle with permanent branding (for service businesses)

    This ties you to the business.

Critical Technical Rules

Common failure points.

Don’t violate these

  • No screen recordings
  • No pre-recorded or edited videos
  • No voiceovers, filters, or music
  • No showing private residential areas (bedrooms, kitchens)
  • No temporary signs (paper, banners taped up)

Do this instead

  • One continuous video (30 sec–2 min)
  • Good lighting
  • Steady movement
  • Landscape mode

Service-Area Businesses (No Storefront)

If you don’t have public signage:

  • Show your branded vehicle
  • Show tools inside the vehicle
  • Show access to a locked garage or office
  • Show business documents inside

Your address must still be valid, even if hidden.

Pro Tips That Increase First-Try Approval

  • Match signage exactly to GBP name (no extra words)
  • Verify during business hours
  • Use a mobile device with GPS enabled
  • Avoid coworking spaces unless you have permanent signage and exclusive office access

If It Still Fails

  • Wait for Google’s rejection reason
  • Fix only the issue mentioned
  • Retry video verification (don’t switch methods unless prompted)